HOW TO CHOOSE THE RIGHT AVL INTEGRATOR
When it comes to audio, video, and lighting systems (AVL), the gear matters, but the team you choose to design and install it matters more. Whether you’re outfitting a new worship space, upgrading your livestream system, or solving persistent sound issues, choosing the right integrator can make or break your investment.
Here’s what to look for (and what to avoid) when selecting a partner you can trust.
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1. Look for a Track Record in Your Environment
Not all integrators are the same. Installing a conference room isn’t the same as tuning an auditorium sound system. Look for teams with tangible experience in your type of space. Ask for project examples that are similar to your building.
Pro tip: A good integrator should be able to walk you through a similar project and explain the “why” behind every design decision.
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2. Evaluate Their Design Philosophy
A great AVL system starts with a great design, not just a product list. Ask potential partners how they approach system layout, acoustics, cable management, control systems, and future scalability. They should be thinking about more than just what will get you by for now.
You want a partner who solves problems, not just one who can do it cheaper than the competition.
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3. Check Support & Service Commitments
What happens after the install? This is one of the most overlooked parts of AVL integration. It’s also one of the most painful when it’s not handled right.
Ask:
• Do they offer ongoing support?
• Can you reach them quickly in an emergency?
• Do they provide training for your team?
At Crown Design Group, we offer a service known as CrownCare, a 24/7 Tech Support service that includes ongoing service to your system, device health monitoring, and emergency response; all built to keep you running smoothly.
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4. Ask About Their Team. You’ll be interacting with all of them.
Good integration is a team sport. You’ll interact with designers, installers, programmers, and trainers, not just a salesperson. Ask who’s doing the work, and make sure they have in-house expertise, not just subcontractors. You’ll be making a lot of decisions as your project proceeds. You want to think through those decisions with people who will brainstorm through the possibilities with you, not just tell you what’s not possible.
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5. Look for Clear Communication and Planning
If they’re vague now, expect surprises later. A solid integrator should provide:
• A clear scope of work
• A realistic timeline
• Transparent budgeting
• A comprehensive plan for training and handoff
Bonus points if they’re willing to explain technical decisions in plain English and take the time to help you think through what you really need.
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Final Thoughts
Choosing the right AVL integrator is about more than price or product, it’s about partnership. You want someone who understands your goals, respects your budget, and stands behind their work long after the gear is installed.
Need help evaluating your options?
Reach out to us at Crown Design Group. We’d love to talk through your goals, share examples of our work, and help you find the best fit—even if it’s not us.
